Having the most stylish and the most beautiful website in the world doesn’t mean a thing if you’re the only one who visits it. You don’t want to be all alone admiring your website. Of course, you can pay for traffic by advertising on social media or other platforms. But, would you really want to pay thousands of dollars in advertising fees when you can get highly qualified and free traffic from Google? Probably not.
This is why search engine optimization or SEO is so important for online businesses. You may be a blogger, an affiliate marketer, or an online store owner, and I think you’ll agree with me when I say that search engine traffic is the best source of traffic.
Here are a few ways you can optimize your website for search engine traffic:
Use a fast-loading theme
There are thousands of themes to choose from in WordPress.org. However, most of them will be slow. Google loves fast-loading sites, and you’d hate to find out your theme is causing your site to load slowly on people’s computers.
Add a sitemap
Help search engines crawl your website content faster so they can add it to their database. The earlier your content gets crawled, the faster you can get your site to appear on search engine pages.
Install a caching plugin
There are a number of free caching plugins you can choose from. How it normally works is that it will generate a static HTML file of your web pages. This means that your web server will no longer have to serve up all your website files to each visitor. The static HTML files are lightweight, and this makes your site load faster on your visitor’s browser.
Use human-readable permalinks
WordPress gives you a few options for how you want your permalinks to appear. The SEO-friendly format recommended by search engines are those that make it easy for people (and search engines) to understand what your content is about. The most common format used by SEO-optimized websites is the post-name permalink format.
Install a good WordPress SEO plugin
Yoast and All In One SEO Pack are two of the most popular SEO plugins. Choose which one you’d like to install, configure it properly, and you’ll have a nice SEO-optimized website soon.
In the WordPress community, Yoast is highly recommended and is often touted as a must-have plugin for any WordPress site. This free plugin has been around for years, and it gets updated very regularly too. The plugin helps you structure your website in a way that makes it easy for search engines to crawl your site. It also helps you write better content that search engines love!
Yoast gives you detailed and highly actionable suggestions in real time. It helps you craft SEO-optimized titles, metadata, URL slugs, and so much more. The plugin is generally easy to understand. However, for the novice user, you’d probably find yourself reeling from all the technical terms you’ll encounter on the plugin’s settings. The good thing is the Yoast community is very robust. You’ll find people willing to help out and give suggestions to help make your site better SEO-wise.
All In One SEO Pack
The second most popular SEO plugin is the All In One SEO Pack plugin. It has most of the features that Yoast has but in a slim and bloat-free interface. It also has comprehensive documentation, so whether you’re a beginner or an advanced WordPress user, you can easily use all that this plugin has to offer.
All In One SEO Pack gives you the freedom to choose which features to activate. For instance, you can activate XML sitemaps, social meta, robots.txt, file editor, bad bot blocker, etc. Some people also prefer this plugin’s interface over Yoast. But, of course, that all boils down to personal preferences.
Both Yoast and All In One SEO Pack are useful plugins for improving your on-site and on-page WordPress SEO. Whichever plugin you choose to install, it’s just one-half of the equation. You still need to consider the off-site SEO factors if you want to have your site rank for the long-term.