Although TikTok is a fairly new platform a number of best practices have already emerged through different marketers experimenting with the platform. So here we have 9 best practices for you to follow to get the most out of your TikTok marketing:
1. TikTok has a young user base
The Generation Z people that like TikTok want to be entertained and they want to participate. So you need to give them what they want. As the platform grows you may find that the audience broadens out in terms of age but for now you are looking at the younger generation so always keep this in mind when you are planning your content.
2. Always use music
TikTok users expect music with their videos so give it to them. Remember that a lot of the users came from Musical.ly where music was the predominant theme. It will not take you long to add some music to your videos so be sure to do this.
3. Use the Special Effects
There are lots of different ways that you can spice up your videos using the special effects within TikTok. Take the time to learn how these effects work and use them as often as you can. You can experiment with different effects to see which are the most popular with your audience.
4. Use multiple shots in your videos
When you create a video using multiple shots it makes it a lot more interesting. You don’t have to do this with every video but experiment with this in a few and see how your audience reacts.
5. Challenge your audience
TikTok enjoy a challenge which is why the hashtag challenge feature is so popular. Create a relevant and memorable hashtag for your challenge and make it fun with a degree of difficulty. Always set a deadline for completion of the challenge.
6. Take a look at your competitors
Find out who your competitors on TikTok are and take a good look at what they are doing. You can get some good ideas from this that will be the inspiration for some of your content. Remember not to copy what others are doing but take their ideas and put your own spin on things.
7. Use analytics
Not everything that you do on TikTok is going to be a runaway success. You must know what is working well and what isn’t. TikTok provides you with some great analytics that will tell you everything that you need to know about your posts and your profile as a whole.
8. Plan your content
Sometimes an “on the fly” video can work well and there is no reason that you shouldn’t create these from time to time. But in general it is better to plan your content and create a posting schedule. Provide more of what is working.
9. Be consistent
It is much better to develop a consistent posting schedule than to post a lot of videos at once and then leave it for a while before you post again. Your brand can easily be forgotten if you do this. If TikTok users like your videos then they will expect more so get them used to a regular posting schedule.
You can use the TikTok platform to promote your business to the huge user base of more than 500 million users. It is important that you do not just jump onto the platform without knowing what you are doing.
In March 2019 there had been over 1 billion installs of TikTok. There were 660 million downloads in 2018 and in the first quarter of 2019 there were 188 million. There are over 500 million active users of TikTok and 26.5 million of these are from the United States.
TikTok users are looking for fun and entertaining content. Brands and organizations that have used the platform successfully for marketing know this and have posted creative videos that get the users involved in their brand in a fun way. If you want to succeed with TikTok marketing you must do the same.
More and more businesses are starting to realize the power of the TikTok platform but as things stand it is not saturated with marketing. This means that it is an ideal time for you to get started and establish yourself on TikTok while there is less competition.
Now it is over to you. Remember to download and install the TikTok app and play around with it so that you are familiar with the features before you start to post videos.
You need to be committed to marketing on TikTok. Don’t make the mistake of posting a lot of videos at once and then do nothing for a long time. The users will just forget about you. Get organized and create a content marketing schedule for TikTok and stick to it.