Why optimize your site for mobile?
The reason you should create a mobile-friendly website is because the search engine giant, Google, rolled out Mobile-First in 2018. This means that the Googlebots will crawl your site as a mobile user first as opposed to a desktop user. This is because more people access their website from mobile devices as opposed to desktops. If the mobile version of your website is missing links that appear on the desktop version and/or is slow to load, you may see a drop in your Google ranking. If you do not have a mobile theme, or if you do not have a mobile-optimized website, the Googlebots will still index the desktop version of your site. Most content management systems (CMSs) will have a mobile responsive theme available. CMSs such as WordPress also offer mobile plugins.
If your mobile site offers a poor user experience, use a responsive theme. A responsive theme adjusts to fit the size of the user’s screen.
Make your website mobile-friendly with these best practices
- Your mobile site should be easy to navigate and quick to load.
- Keep text to a minimum and do not use large images.
- Significant information should be at the top of the page.
- Call-to-action links should be prominently displayed.
- The font size should be easy to read, e.g. not too small.
- The link buttons should be easily clickable and well-spaced to avoid users clicking on the wrong links by accident. Once again, they should not be too small. Users want to browse, click and buy. They do not want to see reams of text.
- The homepage should display a contact number, and terms and conditions, including the shipping and returns information.
- The checkout process should be quick. Most people who shop from their phone, do so because they are on the go, or predominantly preoccupied with something else. In short, they want to save time. They do not want to have to re-enter information or click tirelessly through page after page to complete their payment.