This is the easiest way to actually learn and be ready for AI Digital Marketing.
As digital marketers, that means thinking about things that could impact on the face of marketing.
Artificial Intelligence (AI) and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete even.
When Google says that it is an AI-first company, it means that all of its products have AI at their core.
Specifically, it means that all of its products have Google Assistant at their core.
Google’s Sundar Pichai, says that he doesn’t want Google to simply use AI in its hardware and software, but rather to invent products and services from the ground up that couldn’t exist without AI. A perfect example of this is Google Clips – a camera that you wear that takes photos automatically when it thinks something exciting is happening. This is the kind of concept that is only possible thanks to machine learning and computer vision. Even the Pixel line of phones can be seen primarily as an attempt to put Google Assistant right into people’s pockets.
And this is where the real “big idea” makes itself known. Google wants to get to a point where all of us talk to it every single day, using natural language. Google Assistant has the ability to answer questions about nearly any given topic, by understanding what the user is asking, looking for relevant information on the web, and then reading that back in an easy-to-understand manner. Because if AI really is going to be the next HUGE thing on the web like everyone is saying, then Google wants to make sure that it is the go-to platform that everyone uses.
Here’s a quick preview of what you’ll discover inside this AI in digital marketing guide:
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