"A Know-all Short Report on the Foundations of Copywriting to Help You Succeed"
Learn all the known tactics about copywriting. There are basically 2 kinds of buyers:
The Impulsive Buyer
This is the kind of guy with "places to go and people to see" and not a whole lot of time to do it in. Typically, he'll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision.
The Analytical Buyer
This group of buyers believes that the proof is in the details. They'll read everything... including the fine print.
It stands to reason that successful copy will address the needs of both buyers... regardless of length. Let's look at what you need to do to reach both buyers.
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