How to do Keyword Research 2020
Today, more than 90% of search traffic comes from Google. They periodically change their algorithm to increase the quality of web content and increase internet security. Yes, it means that you must work harder to increase your Google rank – unless you have a truck load of money to invest in ad campaigns. Keyword stuffing, bulk directory submissions, rapid link building, are things of the past, not to mention copy and paste techniques, and buying private label rights articles. None of these will help you.
Types of keywords
- The Base is the root of a keyword. For example: affiliate.
- Modifiers clarify the meaning of the base keyword. For example: affiliate program.
- Keyword Extenders further develop the meaning of the modifier with adjectives and verbs. For example: affiliate program directory. This is a long-tail keyword, which is a specific phrase that someone might search for online.
Do not go for top keywords. In short, do not target the same keywords as your competitors. The most sought-after high-ranking keywords are expensive. Instead, I suggest targeting medium rank, long-tail keywords that are relevant to your site. You will not get these keywords simply by starting to type in the google search box and seeing what appears in its drop-down menu.
When visitors arrive at your website, using one of your keyword search terms, they expect to find the products or services for that exact term. Do not tell them you sell “Diamante Collars for Cats” when you only sell “Diamante Collars for Dogs”. You may get the traffic, but you will not get the sales or a return visitor.
Include voice search in your keyword research plan
People are increasingly using voice search on their mobile devices to find information and products online. Combine long-tail and conversational keywords if you want to optimize for voice search. Use answerthepublic.com to discover what people are searching for on Google and Bing.
You should also add structured data to your website. A study has found that over 40% of voice search results were found using featured snippets.
Once you know what your customers are looking for, you can create content that centers around commonly asked questions. For example, you can add a “frequently asked questions” section to the footer of your website.
Effective keyword research tips
- Do your keyword research before running any SEO campaigns, or adding titles and descriptions to your website.
- Make a note of who you are trying to reach, i.e. who is your customer? Where are they in the buyers’ cycle?
- Establish your keyword objectives. These should be your goals, e.g. to increase sales or to build your brand.
- Know who your competitors are.
- Compile a list of starter keywords on an Excel spreadsheet or Google sheets.
- Use neilpatel.com (ubersuggest) to look for long-tail keywords.
- Use mergewords.com to get a combination of your base, modifiers, and keyword extenders.
- Use lsigraph.com for Latent Semantic Indexing (LSI) keywords. LSI is an algorithm that looks for relationships in the text of your content.
- Use the Google Ads Keyword tool.
- An excellent paid keyword research tool is Moz.
- You can also invest in a web marketing suite audit tool like SEMrush.