How to increase your website’s speed
If your website takes too long to load, you will lose visitors. Use Google Page Insights to check your page load speed for both mobile and desktop. They will offer advice about improvements you can make. Aim for a page load speed of 5 seconds or less.
Site speed is an SEO ranking factor. If your website is too slow, it can cost you web traffic and a loss in conversions.
Third-party plugins, large images, files, external resources, and too many ads are the usual culprits.
Getting your page speed score up
Tips for increasing website speed
- If you have a cPanel, enable the “PageSpeed Optimizer”
- Set GZIP compression in your content management system (CMS) if it is available, if not, install a GZIP compression plugin. This will compress large files and images.
- Use adaptive images fit for smaller devices.
- For WordPress, use the W3 Total Cache and Autoptimize plugins to improve website performance.
- Deactivate and delete any plugins you don’t use, and keep the number of installed plugins under 25.
- Cache your website files with a Content Delivery Network (CDN). This will serve content faster by putting less stress on your server.
- Free up disk space on your internal server by deleting old files and images, and files in your “temp” folder.
- It can be said that the larger the image, the lower the page load speed. If the area where the image is to be placed has a maximum width of 300 px, you should crop the picture to 300 pixels wide and save it as 72dpi. Then, save your image in an appropriate format (JPEG, PNG, SVG, GIF) based on what’s needed. As a general rule of thumb, manually resize files and images before you upload them to your website.
- Optimize for mobile users: mobile users are different from desktop users, who typically want data in bits and pieces that make sense. Optimizing design for mobile devices is a great way to gain a competitive advantage since there are so many websites that are failing to keep up with expectations of mobile users.
- Compress images and PDF files prior to uploading them.
Why web performance is critical for eCommerce