Digital products

Why digital products?  

Your content management system (CMS) should facilitate the sale of downloadable digital products. With zero overheads and high profit margins, you should consider selling downloadable products that are relevant to your business.

What are the advantages of selling digital downloads?

The advantage of having a digital product is that you need only create or purchase one version. As you do not have to hold physical stock, you do not have to worry about postage and shipping costs.

You can find digital products to sell with “resell rights” online, or better still create your own unique product to cut out the competition.

If you want to sell different types of digital products on one website, you will make more money from a membership model as opposed to selling the digital products individually. Ask members to sign up to unlock access to your products, depending on the membership level you set, i.e. bronze, gold, platinum.

What can I sell?

eBooks are becoming increasingly popular. There are many platforms for you to publish eBooks. Amazon is the most popular because it drives the highest traffic in comparison with other online booksellers.

In the back of your eBook, provide a link to your website. You should also advertise your eBook on your website.

You can sell your eBook for as little as $2.99. You will need to join Amazon KDP Check their website for details.

eBooks are not the only digital products that sell well. You can also sell royalty free digital products, such as videos, audio narrative, music, templates, graphics, photos, and web apps.

How to sell your eBook video

A quick checkout

Consumers want a quick checkout for digital products. If you are unable to offer this, you will get little or no sales. Select a CMS that allows buyers to bypass the shipping information and registration process because, while many popular content management systems cater for the sale of downloadable products, buyers are still required to provide their shipping address and, in some cases, register for an account. Virtual products do not require a physical billing address, they require, at most, an email address.

Sign up to a digital eStore like Payhip, or add the Easy Digital Download plugin, if you’re using WordPress.

Legal requirements for the sale of digital products

If the product is faulty, you must give the customer 30 days to notify you of this. You must offer a replacement or refund. Place this information in the Shipping and Returns section of your website.

VAT for the sale of downloadable products

As of 2015, if you are selling downloadable electronic goods, you will have to use the local VAT of the countries and not your local VAT rate.

Think about storage space

Some content management systems require additional configuration to accommodate file sizes larger than 20 MB. Video files are typically more than 100 MB. Therefore, do not opt for a lower subscription plan if you intend to sell more than just eBooks.

State the file size in your product description

If you are selling software, the consumer needs to know they have the space on their hard drive to complete the download.

Some useful tips for selling downloadable products

  • Consider selling the downloadable material in a bundle rather than standalone.
  • Upload multiple products in a zip file.
  • Do not forget to add a section in your website’s footer explaining how and where the customer can download their product after purchase.
  • Consider offering some free digital products to retain existing customers and bring in new ones.
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