internet marketing, word cloud concept 9

Internet Marketing for your small business

Your business strategies should encompass your mission statement, your goals, what makes you stand out from your competition, and an elevator pitch that explains your brand concept.  You need to know where your customers are online, how you can find them and how they can find you.

Audience considerations:

  • Age range
  • Gender
  • Interests
  • What online platforms do they use? e.g. Yahoo, Bing, Snapchat, etc.
  • Needs, i.e. what problem are they trying to solve?

You will probably find you have different audiences. You’ll need to divide these audiences into segments. Consider your goals for each of these segments and if you can meet their needs.

If you’re a small business, you don’t need to use more than 2 or 3 marketing channels to promote your business.  The majority of your traffic will come from organic search. It’s how your customers find you online, especially if you’re still building your brand.  The quickest way to drive traffic to your business is through paid advertising. However, if you work on building your social media channels and SEO on your website, you can increase conversions and reduce your paid advertising spend.

Give your customer a positive experience. Think about how they will navigate through your site and the messages you will need to supply to move them along the sales funnel.

earned owned paid media
Digital Marketing Trifecta

What is internet marketing?

Marketing techniques checklist

There are many ways you can market your business online and off. Whatever route you choose, make sure your message is strong, that you use at least one call to action, and that you provide a high-quality customer experience. 

On-site marketing

  • Search Engine Optimization (SEO)
  • Press releases
  • Social media marketing
  • Content marketing, e.g. articles, blogging, etc.
  • Paid advertising
  • Influencer marketing
  • Google shopping channel
  • Email marketing
  • Business partnerships and sponsors
  • Affiliate marketing
  • Webinars
  • Podcasts
  • Video marketing

Off-site marketing

  • Trade fairs and conferences
  • Events
  • Workshops and conferences
  • Business partnerships and sponsors
  • Posting ads in physical magazines and newspapers
  • Telemarketing
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