Why include Pinterest in your marketing strategy?
Pinterest has about 150 million users. It is a social media application that displays images to give users ideas and inspiration. You should consider adding Pinterest in your 2020 marketing strategy because it’s good for indirect sales and driving traffic. It also gives a good insight into product trends and works well with affiliate marketing.
Open a Pinterest business account. Add your website link, description and profile picture to your page.
Introduction to Pinterest
Pinterest marketing tips for 2020
Offer meaningful content on all your boards, either as a video or a series of photos. You do not have to share all the details but something that will raise your user’s interest. Make sure that the content is high-quality, free, valuable to all your Pinterest visitors, and covers a wide variety of topics. Tweet, post and share the content that is available on your business website. Exposure to your website, and the services or products, will increase the more you pin and others pin your content.
Pinterest is one of the most important platforms for businesses to use. It’s easy to get your message across. It has millions of members who love the platform, and it funnels mass amounts of traffic to websites. If this isn’t a recipe for success, nothing else is.
Just like anything else, there are right ways and wrong ways to approach the platform. One obvious wrong way is constant boasting about your business. No one cares, for the most part. You need to focus on what members are searching for and why. Keep selling or promotions down to a minimum.
A much better approach is to convince people of how your products or services can help with their situations. Obviously, this is not an easy task by any stretch. If you take the time to reach out to people and find out what they want, your Pinterest strategy becomes more defined.
Most people ignore the newsletter that Pinterest sends. This is a mistake. They are the authority on their platform, after all. They give tips and re-port on trends. It’s like having your own mini-marketing department. Granted, they are trying to hook you into advertising with them. But, this doesn’t mean the information they provide is useless.
Another way to get better results is to pin frequently. You obviously have an audience. As long as you stay focused on your market or niche and you find that people are sharing what you post, you should continue to post. Set up a schedule for what and when you are going to post.
There are reports published that state the best times to post on each of the social media channels. This is mostly noise that should be ignored. The biggest problems with this are people who miss that window of op-portunity often wait until the next one. And if they miss it again, there
goes yet another day of inactivity. If you decide to use these optimal times, make sure you set up a service that can post for you at those times. You also need to ensure that you trust the service you enlist. If not, it can be difficult to get your account unbanned.
Overall, don’t expect instant results. Like all social media platforms, time is going to be your greatest ally. Stay focused on your strategy and keep going until your results start heading in your desired direction.
Let us explore some important 2020 Pinterest marketing strategies that drive big traffic to your website:
- Do not add more than four images to one Pin.
- Use clear high-quality images for your Pins.
- Infographics work well on Pinterest.
- Create vertical Pins to optimize for mobile devices.
- Add a short description to the Pin.
- Share, follow and comment on high volume “repins”
- Make use of Rich Pins. Rich Pins allow you to add extra information to your page such as the product price, author name, locations, etc.
- Use text overlays to add additional information about your Pins.
- Create separate boards for each of your products. Do not clump them all together.
- Create a board for your customers asking them to post Pins of themselves using your product.
- Use Shop the Look pins to add product information and direct visitors to your site.
- Use clear-text overlays on images to show more information about your product or service.
- Run cost-per-click ads to promote a pin. Note, however, that you cannot add call-to-actions or buy buttons in your Pin.
- Do not post anything that is time-sensitive, e.g. text that says “Just in” because it will not be “Just in” in 5 years’ time but your Pin will.
Establishing your Pinterest goals
Try to tie together your Pinterest posts with your blog
When a pinner sees your pins or boards for the first time, they have no idea who you are. Within seconds they will make a determination about whether they want to continue with what you are offering. If you can hook them in, they may even click through to your blog or website.
if you happen to get lucky and they arrive on your site, there is no guarantee they will read your content, but you will get some people who will. If you don’t make a logical connection between your Pinterest pin and your blog, they will likely disconnect once they hit your website. In some cases, this can make matters worse, as you’ve lost them on Pinterest as well as on your blog.
You need to get pinners to associate what they saw on Pinterest with who you are on your blog. Pinterest is a visual engine. When they get to your website, and it is nothing but text, you run the risk of them heading for the exit. Therefore, make sure you get some graphics or other visuals onto your website. You should be doing that anyway. But, if you are expecting a good number of visitors who come from Pinterest, this becomes a necessity.
One strategy that seems effective is to include a mascot in your pin that appears on your blog post as well. This creates an immediate association that gives pinners a hint of familiarity. It happens at a subconscious level, but it does happen nonetheless.
It doesn’t have to be a mascot, but the more places you can make this connection, the better. If you have a call-to-action such as a lead capture page, place that mascot or graphic into your confirmation newsletter. Once they see this again, their minds are immediately set at ease, and you have warmed them to you or your brand.
It’s a good idea not to go crazy with this strategy. Using it once per each of the mediums you expose your audience to, is probably enough. You can also keep it going in subsequent communications with them. After a while, your brand will become synonymous with this connection.
While a logo can serve as the communication means, it’s not quite as effective because people associate logos with companies who are trying to sell. After they become familiar with you, then the logo can be a strong reinforcement. But, it should not be the initial connector.