Social media marketing, Social Share buttons

Defining your social media marketing strategy 

Define your purpose. What do you want to achieve from your social media marketing campaign? Consider the following:

  • Do you want to increase sales?
  • Do you want to build brand awareness?
  • Is your main goal to build leads?
  • Do you need to collect information?

Identify your audience. Collecting data helps build an avatar of your target visitor.

I would recommend opening, minimally a Twitter and Facebook account. You may also want to set up a Pinterest, Instagram, and YouTube account. Choose which is relevant for your business. I would advise you not to have social media links just for the sake of it. Make use of your social media accounts and learn how to use them to your advantage. Depending on the nature of your business, some may work better than others.

Keep the branding consistent across all your social media platforms. Use the same logos and make sure that your posts are in keeping with the tone of your business.

Tools for researching trends

  • Search Metrics
  • Google Trends
  • Google Keyword Search
  • Google Ads

To view the number of unique visitors to your website, and obtain other useful statistics about your website visitors, set up a Google Analytics account for your domain name.

If you want to become an influencer and find trending topics, try Quora. You can set up a user profile on their site. Answer questions and comment on topics relevant to your area of expertise.

Create a social media content calendar and re-post high-performing content.

Social media content strategies

Useful social media marketing tools

  • buffer.com
  • hootsuite.om
  • sproutsocial.com
  • buzzsumo.com

How to build positive sentiment

  • Use visuals, e.g. infographics, cute animals, etc.
  • Run a video series
  • Offer a free download
  • Run a contest
  • Write how-to-articles
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