What should I put in the footer of my website?
Here is a list of some information you will want to place in the footer of your website, i.e. at the bottom of your website:
- About Us
- Frequently asked questions
- Shipping and Returns
- Links to your social media pages
- Contact information
- Terms and Conditions
- SSL secure website icon
- Payment method images
- A unique description of your website
- Copyright Information
- Accreditation logos
Web footer best practices
To further enhance your search engine rankings, add a description about your website using a keyword-set that you have not repeated anywhere else on your website. Try not to add links to internal pages (of your website) in your footer if they are repeated elsewhere. Search engines will penalize you for this and your ranking will go down. For example, do not litter your website with the internal link for your contact information, by adding it to the footer, to the top, right and center of the page. In addition, you should never place external links in the footer.
Most website footers have a minimum of four columns with similar headings: about, help & support, useful links, and community (for social meda accounts, events, etc).
Note: you will normally have to pay a fee to remove the content management system (CMS) provider name from the footer.
Essential legal pages for your footer
Conditions of Use/Terms and Conditions
This is a mandatory requirement. You will need to have this information displayed in the footer of your website if you want to open a PayPal Pro account to accept credit and debit card payments. Your Conditions of Use can be drawn up by a lawyer for a reasonable price, or you can obtain a free legal document template. Try SEQ Legal or Rocket Lawyer.
Note: you can add your Conditions of Use under the heading, Terms of Service.
The Conditions of Use may include the following disclosures:
- website access
- use of website
- website up-time
- visitor provided material
- disclaimers and limitation of liability
- user content
- links to and from other websites
- your website name and business address
- membership terms and conditions
A mandatory requirement, privacy information should include:
- the disclosure of information
- the cookie law policy*
- collection of information
- data security
*You will need to adhere to the EU Privacy law if you are selling internationally.